What is a Market Analysis?

Setting the right price is probably the most important step in the process of selling a home, and this is especially true in an over-supplied (buyer’s) market, where price and condition sometimes are as important as location in the eyes of the buyers.

So, how do you arrive at the “right” price for your home? Is it necessary to spend $300 to $400 for a professional appraisal of your property before placing your home on the market?

Please note that a professional appraiser's opinion of a property's market value is based on the recent comparable sales (comps) of similar homes in the neighborhood, adjusted by the square footage, condition and features of the property. Different appraisers may come up with different figures. Even if all of them agreed on a value, there is no guarantee that you would receive that amount for your property.

An alternative to a professional appraisal is to ask an experienced, professional REALTOR for a written market analysis of your home. This market analysis may include:

· general market area and neighborhood trends and statistics;

· information about recent home sales in your neighborhood (the facts of what has actually happened);

· information about current “active” homes listed for sale on the MLS, similar to yours in location and size (the competition); and

· information about “withdrawn” and “expired” homes in your neighborhood (what has not sold)

A REALTOR like myself may provide this service free of charge or obligation. If you are still unsure of the value of your home, you may wish to pay for a formal appraisal.

Please keep in mind that while appraisals and market analyses give you reasonable guidelines, the actual value of your home is determined by the market, and not by what you, the appraiser or the REALTOR^Ò think the home is worth.

Strategic pricing is one of the very important services that your REALTOR should offer to be able to achieve your selling objectives.